According to the Content Marketing Institute, content marketing is, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Why does content marketing matter? Brand advertisements have gone from 500 per day in 1970, to 5,000 per day in 2006, and 10,000 per day in 2017. Think about it this way: how many people do you meet in a day? How many do you remember one week later? How did those people leave an impression strong enough on you to make a mark?
Simply put, content marketing is storytelling.
Take a deep breath. You’re about to wake up as an entirely different you. You’re going to have to make some choices, and get some skin in the game.